CONTEXT
WordPress.com is a giant in the digital world, ranking as the 15th most trafficked website globally. This impressive web presence is managed by Automattic Inc., a company that operates with a 100% remote workforce. Automattic has proven that a distributed team can function effectively and achieve remarkable success. Based on Scott Berkun's research, this blog post explores what enables companies like Automattic to thrive with a fully remote team.
METHODOLOGY
1. Embrace a Flexible Work Culture - it empowers employees to choose how and where they work best. Automattic's success is partly attributed to their belief that individual workers know best how to be productive. Employees feel a sense of ownership and accountability, leading to enhanced productivity.
2. Leverage the Right Tools - they can make or break a remote work strategy. Automattic's use of internal blogs, chat rooms, and P2s (a special kind of blog) facilitates seamless communication, transparency, and collaboration. Companies should invest in robust digital platforms supporting remote work and ensure all team members are on the same page, regardless of location. Asana, Confluence, and Miro are also examples of great collaboration tools.
3. Prioritize Output over Input - a results-oriented approach is key to remote work success. Managers should focus on evaluating employees based on their results rather than their physical presence. For that to work well, it's necessary to have clear and measurable goals.
4. Make Collaboration Intentional - encouraging collaboration through virtual meetings can be helpful for bonding, brainstorming sessions, and cross-functional projects. It can drive innovation and creativity within a remote team while also helping to break silos. Make sure each meeting is scheduled in advance, has an agenda, and all participants are well prepared to make the most of it.
5. Continuous Learning and Adaptation - the remote work model is not a one-size-fits-all solution. Companies must continuously learn and adapt strategies to suit their unique needs. This involves gathering employee feedback, experimenting with different policies, and being open to change.
CLOSING THOUGHTS
The shift to a 100% remote workforce has challenges, but the potential benefits can outweigh the drawbacks. By embracing a flexible work culture, leveraging the right tools, and prioritizing results, companies can unlock the full potential of their distributed teams. Scott Berkun's experiences with Automattic illustrate that remote work can be a powerful driver of success when implemented thoughtfully and strategically.
RESOURCES SHOUT OUT
https://hbr.org/2013/03/how-wordpress-thrives-with-a-1
https://www.amazon.com/Year-Without-Pants-WordPress-com-Future/dp/B08XNDNNKV
Great article! I especially agree with prioritizing output over input—focusing on results builds trust and empowers remote teams to be more accountable.